「明明眼前嘅佢身光頸靚，買棵菜竟然要講價?!」?您身邊總有一個咁嘅怪人，一時好闊綽，一時又左度右度。全因大家受心理賬戶(Mental Accounting)所影響，而對「錢」﹑「價值」有唔同嘅理解，從而將唔同產品/服務分門別類，例如日常開支?﹑個人娛樂?﹑進修?﹑健康?️﹑聯誼?等等。
利用呢種概念運用於營銷改變客人原本歸類嘅心理賬戶，就可以做到促銷效果?。例如將一張櫈賦予許多健康價值，呢張櫈就會又原本嘅「日常開支賬戶」轉到去可能有較高價值嘅「健康賬戶」，當然大家對每個賬戶都有唔同嘅價值定義。
Portfolio
Solutions for Every Industry
Fruitful Yield Co. Ltd.
Services Provided:
1.Facebook Management
2.Online ad ( Youtube video ad)
3.TVC (e.g. Viu TV, MTR ad)
P&G
P&G provides different kinds of personal health/consumer health, and personal care and hygiene products which help consumers to keep their living rooms, kitchens, laundry rooms, and bathrooms in good hygiene.
Service Provide:
1. Quantitative & Qualitative Research
(on investigating the stressfulness level of the mothers in Hong Kong)
2. Press conference
(result reveal)See Portfolio
Sun Hung Kai Properties
Sun Hung Kai Properties focuses on developing lots of property projects to provide satisfied shopping experience to the public. We have the chances to help it to handle different projects.
Le French May is one of the projects that organize in Metro Plaza.
Service Provided:
1. Event Management
2. Event Content Design
3. Event Decoration
Pak Fah Yeow International Limited
Pak Fah Yeow International Limited offers high quality medical products and services over 90 years. Its brand in Hong Kong is well-known in society. It always sticks to its primary mission "To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life.".
Service Provided:
1. Promotional Materials Design and Production
