假如您係街執到$1000，轉個頭一陣怪風將佢吹走，理論上開心同失望嘅情感會抵銷，一切如常，但往往會心如刀割。因為我哋天生對「失去」敏感，比「獲得」高出兩倍有多。
規避損失 (Loss Aversion)正說明我哋對「失去」嘅敏感，導致好多情況會先選擇避免損失。有時消費過後都會收到啲免費Coupon，或預先已蓋部分格仔嘅印花咭，而為左唔好浪費，我哋都會不自覺為自己製造需要，而再一次光顧，令自己得到著數之外，商家又再一次做到生意。
Portfolio
Solutions for Every Industry
Fruitful Yield Co. Ltd.
Services Provided:
1.Facebook Management
2.Online ad ( Youtube video ad)
3.TVC (e.g. Viu TV, MTR ad)
P&G
P&G provides different kinds of personal health/consumer health, and personal care and hygiene products which help consumers to keep their living rooms, kitchens, laundry rooms, and bathrooms in good hygiene.
Service Provide:
1. Quantitative & Qualitative Research
(on investigating the stressfulness level of the mothers in Hong Kong)
2. Press conference
(result reveal)See Portfolio
Sun Hung Kai Properties
Sun Hung Kai Properties focuses on developing lots of property projects to provide satisfied shopping experience to the public. We have the chances to help it to handle different projects.
Le French May is one of the projects that organize in Metro Plaza.
Service Provided:
1. Event Management
2. Event Content Design
3. Event Decoration
Pak Fah Yeow International Limited
Pak Fah Yeow International Limited offers high quality medical products and services over 90 years. Its brand in Hong Kong is well-known in society. It always sticks to its primary mission "To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life.".
Service Provided:
1. Promotional Materials Design and Production
