洗腦之迷思 - 齊加尼克效應

洗腦之迷思 - 齊加尼克效應

一首「Baby Shark」,曾經洗盡大家個腦。之所以洗腦,除左簡單嘅篇曲﹑身邊嘅朋友或者媒體都不停唱/播之外,最重要都喺我哋個「腦」。

齊加尼克效應(Zeigarnik Effect),一個會因為手上嘅工作未完成﹑或者中途受打斷,而較容易令我哋記起要去完成嘅效應。有趣嘅喺,當工作完成,我哋好快就會忘記工作內容。正如當初我哋聽過嘅「Baby Shark」多數都係「Baby Shark doo doo do doo do doo」(一個唔完整嘅版本),大腦就會視呢個為一個「未完成嘅聽歌經歷」而提醒自己要去聽哂首歌。加上歌曲本身旋律﹑歌詞簡單易記,又經常喺唔同地方同媒體聽到,所以就加強左整個記憶過程,直到我哋真喺由頭聽到落尾就會句慢慢忘記。

喺廣告方面,近排都有一啲公司除左用「洗腦廣告歌」,亦會喺電視播一啲剪輯過﹑唔完整嘅廣告微電影,目的都喺希望引流去佢哋嘅網站睇足本版同了解佢哋嘅公司服務等等。

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Portfolio

Solutions for Every Industry

Fruitful Yield Co. Ltd.

Fruitful Yield Co. Ltd. is famous for its canned tuna and sardines food. It is one of the biggest suppliers of canned tuna foods in Hong Kong, Macau and China.

Services Provided:
1.Facebook Management
2.Online ad ( Youtube video ad)
3.TVC (e.g. Viu TV, MTR ad)

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P&G

P&G provides different kinds of personal health/consumer health, and personal care and hygiene products which help consumers to keep their living rooms, kitchens, laundry rooms, and bathrooms in good hygiene.


Service Provide:
1. Quantitative & Qualitative Research
(on investigating the stressfulness level of the mothers in Hong Kong)
2. Press conference 
(result reveal)

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Sun Hung Kai Properties

Sun Hung Kai Properties focuses on developing lots of property projects to provide satisfied shopping experience to the public. We have the chances to help it to handle different projects.
Le French May is one of the projects that organize in Metro Plaza.

Service Provided:
1. Event Management
2. Event Content Design
3. Event Decoration

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Pak Fah Yeow International Limited

Pak Fah Yeow International Limited offers high quality medical products and services over 90 years. Its brand in Hong Kong is well-known in society. It always sticks to its primary mission "To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life.". 

Service Provided:
1. Promotional Materials Design and Production

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