「毫」不猶豫 - 左位效應

「毫」不猶豫 - 左位效應

做生意,產品﹑服務質素高喺一件事,定價有幾吸引大家去買又喺另一件事。正所謂「若要賣得好,定價唔好太離譜」,捉住消費者心理就可以令佢地好樂意去消費。

「迷人定價 Charming Pricing」。坊間認為因為未夠$4蚊,所以覺得好抵買。心理學嚟講就會以慣性行為去解釋:「左位效應 Left-Digit Effect」。

根據2005年消費者研究,消費者做買賣決定嘅時候,普遍將價錢整合方便比較。與此同時,大家習慣由左至右閱讀,所以會不自覺咁認為「呢件產品($3.99)值大慨$3蚊」,而相比起實際只差一毫嘅$4產品,大家都會偏向選擇$3.99。不過如果眼前嘅選擇喺$3.59同$3.49,效果就唔明顯。

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Portfolio

Solutions for Every Industry

Fruitful Yield Co. Ltd.

Fruitful Yield Co. Ltd. is famous for its canned tuna and sardines food. It is one of the biggest suppliers of canned tuna foods in Hong Kong, Macau and China.

Services Provided:
1.Facebook Management
2.Online ad ( Youtube video ad)
3.TVC (e.g. Viu TV, MTR ad)

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P&G

P&G provides different kinds of personal health/consumer health, and personal care and hygiene products which help consumers to keep their living rooms, kitchens, laundry rooms, and bathrooms in good hygiene.


Service Provide:
1. Quantitative & Qualitative Research
(on investigating the stressfulness level of the mothers in Hong Kong)
2. Press conference 
(result reveal)

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Sun Hung Kai Properties

Sun Hung Kai Properties focuses on developing lots of property projects to provide satisfied shopping experience to the public. We have the chances to help it to handle different projects.
Le French May is one of the projects that organize in Metro Plaza.

Service Provided:
1. Event Management
2. Event Content Design
3. Event Decoration

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Pak Fah Yeow International Limited

Pak Fah Yeow International Limited offers high quality medical products and services over 90 years. Its brand in Hong Kong is well-known in society. It always sticks to its primary mission "To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life.". 

Service Provided:
1. Promotional Materials Design and Production

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OUR BELIEVE

We believe in ourselves to make impossible possible.