Marketing越嚟越追求「貼地」,「Hard Sell」都幾難再行得通,唔通您仲信CCTVB個D植入咩?所以Gamification Marketing (遊戲式營銷)近年多咗公司會用嚟喺大家嘅生活上,激發消費者對產品嘅興趣或者增加忠誠度等等。
一般會用積分、獎勵/升級制度(rewards)、排行榜等等手法去增加大家嘅參與度,例如Nike Training Club同IPhone內置嘅運動app一樣,可以幫您建立唔同運動目標又會按您嘅進度比一D獎盃﹑里程碑等等鼓勵大家繼續做運動。建立助您嘅運動習慣就會好自然想買一D產品去配合,您一連串「宏大」嘅減肥/增肌大計,所謂「屎波架撐多」! 又例如近排好hit嘅Donki會員app都有購物儲分回贈同會員升級制度,增加大家更頻繁地幫襯Donki。
Portfolio
Solutions for Every Industry
Fruitful Yield Co. Ltd.
Services Provided:
1.Facebook Management
2.Online ad ( Youtube video ad)
3.TVC (e.g. Viu TV, MTR ad)
P&G
P&G provides different kinds of personal health/consumer health, and personal care and hygiene products which help consumers to keep their living rooms, kitchens, laundry rooms, and bathrooms in good hygiene.
Service Provide:
1. Quantitative & Qualitative Research
(on investigating the stressfulness level of the mothers in Hong Kong)
2. Press conference
(result reveal)See Portfolio
Sun Hung Kai Properties
Sun Hung Kai Properties focuses on developing lots of property projects to provide satisfied shopping experience to the public. We have the chances to help it to handle different projects.
Le French May is one of the projects that organize in Metro Plaza.
Service Provided:
1. Event Management
2. Event Content Design
3. Event Decoration
Pak Fah Yeow International Limited
Pak Fah Yeow International Limited offers high quality medical products and services over 90 years. Its brand in Hong Kong is well-known in society. It always sticks to its primary mission "To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life.".
Service Provided:
1. Promotional Materials Design and Production