「星巴您」枝貴水 - 錨定效應Anchoring

「星巴您」枝貴水 - 錨定效應Anchoring

入得「星巴您」同「大西洋」十居其九都係買咖啡/沙冰,但佢硬係仲賣緊枝離哂地嘅水同啲果汁,喺為咩呢?

心理學上我哋叫呢種做錨定效應。即係我哋做任何決定前,都會搵一啲標準做基礎($20蚊枝水),而我地發現,相比之下咖啡都只喺$30蚊杯就好自然咁揀後者。

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Portfolio

Solutions for Every Industry

Fruitful Yield Co. Ltd.

Fruitful Yield Co. Ltd. is famous for its canned tuna and sardines food. It is one of the biggest suppliers of canned tuna foods in Hong Kong, Macau and China.

Services Provided:
1.Facebook Management
2.Online ad ( Youtube video ad)
3.TVC (e.g. Viu TV, MTR ad)

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P&G

P&G provides different kinds of personal health/consumer health, and personal care and hygiene products which help consumers to keep their living rooms, kitchens, laundry rooms, and bathrooms in good hygiene.


Service Provide:
1. Quantitative & Qualitative Research
(on investigating the stressfulness level of the mothers in Hong Kong)
2. Press conference 
(result reveal)

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Sun Hung Kai Properties

Sun Hung Kai Properties focuses on developing lots of property projects to provide satisfied shopping experience to the public. We have the chances to help it to handle different projects.
Le French May is one of the projects that organize in Metro Plaza.

Service Provided:
1. Event Management
2. Event Content Design
3. Event Decoration

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Pak Fah Yeow International Limited

Pak Fah Yeow International Limited offers high quality medical products and services over 90 years. Its brand in Hong Kong is well-known in society. It always sticks to its primary mission "To be the premier provider of top quality medicated products that are superior to other choices in the markets for all walks of life.". 

Service Provided:
1. Promotional Materials Design and Production

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OUR BELIEVE

We believe in ourselves to make impossible possible.