whatWEoffer > Market Research & Analytics

>Market Research市場調查

market research & analytics         
         Target:


          Internal staff
          •Customers
          •Traffic count
          •Feasibility Study
          •Evaluation

Methods :


Survey
Focus group
Observations
Desk research
Data Analysis




Usage:

Ad substantiation
Workflow improvement
Customer insight
Public Relation
Retail shop tracking
Market situation up

Good survey analysis begins with good questions, and most importantly having careful interpretation of the data with actionable deliverables. Techniques such as 
cross tabulation, and regression analysis will help you spot trends within your data and meet your survey objectives.
            
             Our  Market Research experts can manage your survey project from start to finish by adding value and insight every step of the way. Our experts handle survey data by conducting precise survey data analysis which lets you interpret the results accurately.



第一階段
市場調查:資料收集、統計分析

第二階段
市場區隔、規模潛力判斷、競爭者識別

第三階段
行銷策略研擬
目標市場選擇、行銷標的選擇、行銷組合

Market Research市場調查的運用領域

                           產業類別
電子業、製造業、餐飲業...

調查方式
次級資料研究、質化、量化研究...

依據問題性質,透過不同的組合方式,來解決遇到的問題