Mobile Marketing > APP Marketing
APP SEO (APP Store Optimization)
How to make your app search at the top in APP store(Google play/App store)

Different mindset with Web Marketing
Mobile app is an entirely different marketing for experiences compare with website, and it should be treated differently for the new opportunities.

Ask customer for feedback (APP marketing)
Compare with web development APP user expereience is much important. So please keep asking your customer feedback specially interface experience.